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11 Jul. 2014 Posted by Denis Greene in Quick Stats

Take a Guess: How Often Does the Average Person Check His Or Her Smartphone?

Church Development closes its series on churches’ web presence by covering how many times people check their smartphones in a day.

Since the start of March of this year, I’ve covered the changing landscape of church communication—namely the shift online with optimizing your church website/giving page, email blasts, mobile design, church apps, social media, giving via QR codes and text messaging, etc. In wrapping up this series, I want to close with a statistic that will help you grasp just how much the church should reach out to the smartphone generation:

8 Jul. 2014 Posted by Denis Greene in Quick Stats

Best Times to Post Church Content on Your Social Media

Church Development covers the best times to post on social media (Twitter, Facebook) and when to blog.

At the start of the month, I noted that, in 2014, 31% of Christians planned to give up social media for Lent. My big point at the end is that if internet, smart phone, and social media use is high enough that the church is making commitments to lower usage, church staff might as well reach them there, because that’s where they (currently) are.

While I’ve covered social media a couple of times already, I want to cover when researchers say is the best time to post:

4 Jul. 2014 Posted by Denis Greene in Misc

My Favorite Part of the Declaration of Independence

When it comes to July 4th, I like to go back to my favorite part of the Declaration of Independence. It's not an uncommon pick, but it's still good:

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.

Have a great 4th of July!

1 Jul. 2014 Posted by Denis Greene in Quick Stats

Nearly 1/3 of Christians Planned to Give Up Social Media for Lent

Church Development covers how many Christians stated their intent to give up social media for Lent and what this means for your church.

I spent last month covering different forms of e-giving—optimizing your church’s online giving pagepersonalizing the online giving experience, and donating via text and QR codes—but a fair question is “Is the church really that influenced by what is available for giving online?”

Forget “Should the church be influenced by what is available for giving online?” That’s a broad spectrum that theological thought leaders can discuss all day… and still smack up against the reality of what is shifting in churches. Anyway, according to the NY Post:

27 Jun. 2014 Posted by Denis Greene in Casual Fridays

Changes in the PCUSA

At Church Development, we reach people through a number of mediums, including Twitter. This week, our most popular tweet was based on recent rulings made inside the PCUSA:

Seeing a lot of strong opinions to recent decisions made by the #Presbyterian (#PCUSA) church: bit.ly/1qL5oWK

Our tweet was not designed to state a view on what’s happening—again, there’s been a lot of that, even from a PCUSA congressman—but to cover what’s getting talked about this week. This led to more “strong opinions” getting expressed. Come join the conversation here: @Church_Dev

25 Jun. 2014 Posted by Denis Greene in Generosity

Church Giving Via QR Codes and Texting

Church Development covers how mobile giving is expanding by donating via text or QR code.

Over the last set of blogs, I’ve covered the importance of mobile giving, but spectrum is broadening beyond simply visiting a mobile-optimized giving page on your church’s website:

QR Codes

Sure, it looks like a poorly-designed maze, but QR codes (or quick response codes) are everywhere these days. Even an Average Joe can use a QR code generator to link to just about anything.

For churches utilizing QR codes, usage falls into two main camps:

20 Jun. 2014 Posted by Denis Greene in Stewardship

The Importance of Personalization to Online Giving

As more people choose to give online to churches, Church Development shares the importance of a personal connection with your potential givers.

In wrapping up this series on the Chronicle of Philanthropy’s study on why most charities fail when it comes to online giving (and what this means to the church), I’m going to share a couple of minor closing points to engage your givers.

To recap, the major points we’ve covered are as follows:

While both of these points are important, they do nothing to connect with each giver as individuals. Let’s pick that up here:    

18 Jun. 2014 Posted by Denis Greene in Generosity

The Importance of Optimizing Mobile Giving

As more people choose to give online, Church Development covers the importance of optimizing your church website for viewing on a cellphone or tablet.

Last week, I covered the importance of minimizing the number of clicks to get to the online giving page on your church website.

Now that this key point is established, we can cover some of the other tips shared in the Chronicle of Philanthropy study as to why so many charities (and though they aren’t covered, churches) have failed to make the transition to online giving. Currently, online donors represent less than 10% of all charitable giving. However, the study noted that charities that were rated as giving users the best “online-giving experience” raised 25% more than their competitors.

So what’s the best online giving experience?

Okay, okay, that’s a big, nebulous phrase, one that can mean many things, but there were some commonalities. Today’s blog will cover the big one:

13 Jun. 2014 Posted by Denis Greene in Casual Fridays

Nick Vujicic on Generosity

Inspirational speaker Nick Vujicic shares a motivational minute on generosity:

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10 Jun. 2014 Posted by Denis Greene in Generosity

One of the Biggest Keys to Online Giving

Church Development shares a key factor to helping people give online through your church website.

Last time I shared a study from the Chronicle of Philanthropy on how many charities have failed to make the transition with online givers. In studying the top 400 charities, they discovered that nearly two-thirds (65%) required visitors to click through 3+ pages to reach a donation link.

There’s a valuable lesson here:

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