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end of year

2 Dec. 2017 Posted by Denis Greene in Stewardship

End of Year Letter

The three highest giving months for churches are January, May and December, and yes, tax season plays a factor in each. 

With this in mind, we recommend you send out an end-of-year ask letter to your congregation. As 25% of charitable donations are made in the month of December, and January is also a top giving month, an end-of-year ask letter is key to engaging consistent and irregular attendees of your church.

There's just one problem: Many people don't read what's in front of them!