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online tithing

20 Jun. 2014 Posted by Denis Greene in Stewardship

The Importance of Personalization to Online Giving

As more people choose to give online to churches, Church Development shares the importance of a personal connection with your potential givers.

In wrapping up this series on the Chronicle of Philanthropy’s study on why most charities fail when it comes to online giving (and what this means to the church), I’m going to share a couple of minor closing points to engage your givers.

To recap, the major points we’ve covered are as follows:

While both of these points are important, they do nothing to connect with each giver as individuals. Let’s pick that up here:    

18 Jun. 2014 Posted by Denis Greene in Generosity

The Importance of Optimizing Mobile Giving

As more people choose to give online, Church Development covers the importance of optimizing your church website for viewing on a cellphone or tablet.

Last week, I covered the importance of minimizing the number of clicks to get to the online giving page on your church website.

Now that this key point is established, we can cover some of the other tips shared in the Chronicle of Philanthropy study as to why so many charities (and though they aren’t covered, churches) have failed to make the transition to online giving. Currently, online donors represent less than 10% of all charitable giving. However, the study noted that charities that were rated as giving users the best “online-giving experience” raised 25% more than their competitors.

So what’s the best online giving experience?

Okay, okay, that’s a big, nebulous phrase, one that can mean many things, but there were some commonalities. Today’s blog will cover the big one: