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online giving

30 Jul. 2014 Posted by Denis Greene in Stewardship

Church Internet Presence Mega-Post

Whenever I wrap up a larger series, I like to gather up every post I've written on the topic and put them in one place. Considering I've spent most of this year writing about how to improve your church's online presence -- through your website, optimizing online giving, email communications, social media, and mobile offerings -- this is the post to round them up:

1 Jul. 2014 Posted by Denis Greene in Quick Stats

Nearly 1/3 of Christians Planned to Give Up Social Media for Lent

Church Development covers how many Christians stated their intent to give up social media for Lent and what this means for your church.

I spent last month covering different forms of e-giving—optimizing your church’s online giving pagepersonalizing the online giving experience, and donating via text and QR codes—but a fair question is “Is the church really that influenced by what is available for giving online?”

Forget “Should the church be influenced by what is available for giving online?” That’s a broad spectrum that theological thought leaders can discuss all day… and still smack up against the reality of what is shifting in churches. Anyway, according to the NY Post:

20 Jun. 2014 Posted by Denis Greene in Stewardship

The Importance of Personalization to Online Giving

As more people choose to give online to churches, Church Development shares the importance of a personal connection with your potential givers.

In wrapping up this series on the Chronicle of Philanthropy’s study on why most charities fail when it comes to online giving (and what this means to the church), I’m going to share a couple of minor closing points to engage your givers.

To recap, the major points we’ve covered are as follows:

While both of these points are important, they do nothing to connect with each giver as individuals. Let’s pick that up here:    

18 Jun. 2014 Posted by Denis Greene in Generosity

The Importance of Optimizing Mobile Giving

As more people choose to give online, Church Development covers the importance of optimizing your church website for viewing on a cellphone or tablet.

Last week, I covered the importance of minimizing the number of clicks to get to the online giving page on your church website.

Now that this key point is established, we can cover some of the other tips shared in the Chronicle of Philanthropy study as to why so many charities (and though they aren’t covered, churches) have failed to make the transition to online giving. Currently, online donors represent less than 10% of all charitable giving. However, the study noted that charities that were rated as giving users the best “online-giving experience” raised 25% more than their competitors.

So what’s the best online giving experience?

Okay, okay, that’s a big, nebulous phrase, one that can mean many things, but there were some commonalities. Today’s blog will cover the big one:

10 Jun. 2014 Posted by Denis Greene in Generosity

One of the Biggest Keys to Online Giving

Church Development shares a key factor to helping people give online through your church website.

Last time I shared a study from the Chronicle of Philanthropy on how many charities have failed to make the transition with online givers. In studying the top 400 charities, they discovered that nearly two-thirds (65%) required visitors to click through 3+ pages to reach a donation link.

There’s a valuable lesson here:

5 Jun. 2014 Posted by Denis Greene in Quick Stats

Quick Stats: Most Charities Fail At Raising Money Online

In quick stats, Church Development takes a set of statistics and applies it to the current state of church giving. Today’s blog covers a study from the Chronicle of Philanthropy on how 151 charities are performing with online giving.

Technology is rapidly changing. As a result, how people are giving is also changing. Generations are shifting from placing a check in the collection plate to donating online, but even outside of the church, many charities aren’t transitioning well, and I believe that churches can learn from this.

In studying 151 charities, the Chronicle of Philanthropy found that: