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30 Jul. 2014 Posted by Denis Greene in Stewardship

Church Internet Presence Mega-Post

Whenever I wrap up a larger series, I like to gather up every post I've written on the topic and put them in one place. Considering I've spent most of this year writing about how to improve your church's online presence -- through your website, optimizing online giving, email communications, social media, and mobile offerings -- this is the post to round them up:

25 Jun. 2014 Posted by Denis Greene in Generosity

Church Giving Via QR Codes and Texting

Church Development covers how mobile giving is expanding by donating via text or QR code.

Over the last set of blogs, I’ve covered the importance of mobile giving, but spectrum is broadening beyond simply visiting a mobile-optimized giving page on your church’s website:

QR Codes

Sure, it looks like a poorly-designed maze, but QR codes (or quick response codes) are everywhere these days. Even an Average Joe can use a QR code generator to link to just about anything.

For churches utilizing QR codes, usage falls into two main camps:

20 Jun. 2014 Posted by Denis Greene in Stewardship

The Importance of Personalization to Online Giving

As more people choose to give online to churches, Church Development shares the importance of a personal connection with your potential givers.

In wrapping up this series on the Chronicle of Philanthropy’s study on why most charities fail when it comes to online giving (and what this means to the church), I’m going to share a couple of minor closing points to engage your givers.

To recap, the major points we’ve covered are as follows:

While both of these points are important, they do nothing to connect with each giver as individuals. Let’s pick that up here:    

18 Jun. 2014 Posted by Denis Greene in Generosity

The Importance of Optimizing Mobile Giving

As more people choose to give online, Church Development covers the importance of optimizing your church website for viewing on a cellphone or tablet.

Last week, I covered the importance of minimizing the number of clicks to get to the online giving page on your church website.

Now that this key point is established, we can cover some of the other tips shared in the Chronicle of Philanthropy study as to why so many charities (and though they aren’t covered, churches) have failed to make the transition to online giving. Currently, online donors represent less than 10% of all charitable giving. However, the study noted that charities that were rated as giving users the best “online-giving experience” raised 25% more than their competitors.

So what’s the best online giving experience?

Okay, okay, that’s a big, nebulous phrase, one that can mean many things, but there were some commonalities. Today’s blog will cover the big one:

3 Jun. 2014 Posted by Denis Greene in Misc

Common Mistakes in Church Websites #3: Things to Avoid

Church Development covers a few more common mistakes to avoid when designing your church website (or things to fix if your site is already live).

While I’ve already covered a couple of rounds of what to do and not to do on your church website—starting with some general tips, then following up with insight from a webpage designer—I decided to come back for a round three with a few more minor things to avoid:

1. Having an Unexplained Log In Box

16 Apr. 2014 Posted by Denis Greene in Misc

Common Mistakes in Church Websites #2: Insight from a Website Designer

Church Development shares more website design theory from web designer Dave Marshall (of Denver Computer Mechanics).

In common mistakes in church websites #1, I noted two main flaws: A) Not gearing your layout and info to the brand new visitor; and B) Sharing too much information at once. In returning for a part two, I wanted to share more insight from web designer Dave Marshall of Denver Computer Mechanics.

If you recall, Dave created the Littleton Vineyard website that we used as an example of what to do on your church homepage. Last time, we connected with Dave about the importance of having a call to action and a clear response goal in mind for your website visitors. In conversing with Dave again, he provided more insights on common church website mistakes:

8 Apr. 2014 Posted by Denis Greene in Misc

How to Design Your Church Website With the End Goal in Mind

Church Development shares insight from Denver Computer Mechanics on how to effectively implement your church website goal into the design. 

Last time I noted that the average visitor leaves a website within 10-20 seconds and only reads 25% of the words on the screen. As that’s a teeny (and mostly blocked) time frame, I wanted to share some insight from a web designer on how to make the most of the seconds you’re given.

If you’ve kept up with this series, you’ve already seen some of Dave Marshall’s work—he created the Littleton Vineyard website we’ve used as an example. In working with Denver Computer Mechanics for nearly a decade, Dave (pictured above) knows what works and what doesn’t, and he recently attended one of our free Church Development workshops to answer questions for churches on their website.

Here’s the key insight he shared: