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11 Jul. 2014 Posted by Denis Greene in Quick Stats

Take a Guess: How Often Does the Average Person Check His Or Her Smartphone?

Church Development closes its series on churches’ web presence by covering how many times people check their smartphones in a day.

Since the start of March of this year, I’ve covered the changing landscape of church communication—namely the shift online with optimizing your church website/giving page, email blasts, mobile design, church apps, social media, giving via QR codes and text messaging, etc. In wrapping up this series, I want to close with a statistic that will help you grasp just how much the church should reach out to the smartphone generation:

8 Jul. 2014 Posted by Denis Greene in Quick Stats

Best Times to Post Church Content on Your Social Media

Church Development covers the best times to post on social media (Twitter, Facebook) and when to blog.

At the start of the month, I noted that, in 2014, 31% of Christians planned to give up social media for Lent. My big point at the end is that if internet, smart phone, and social media use is high enough that the church is making commitments to lower usage, church staff might as well reach them there, because that’s where they (currently) are.

While I’ve covered social media a couple of times already, I want to cover when researchers say is the best time to post:

1 Jul. 2014 Posted by Denis Greene in Quick Stats

Nearly 1/3 of Christians Planned to Give Up Social Media for Lent

Church Development covers how many Christians stated their intent to give up social media for Lent and what this means for your church.

I spent last month covering different forms of e-giving—optimizing your church’s online giving pagepersonalizing the online giving experience, and donating via text and QR codes—but a fair question is “Is the church really that influenced by what is available for giving online?”

Forget “Should the church be influenced by what is available for giving online?” That’s a broad spectrum that theological thought leaders can discuss all day… and still smack up against the reality of what is shifting in churches. Anyway, according to the NY Post:

10 Jun. 2014 Posted by Denis Greene in Generosity

One of the Biggest Keys to Online Giving

Church Development shares a key factor to helping people give online through your church website.

Last time I shared a study from the Chronicle of Philanthropy on how many charities have failed to make the transition with online givers. In studying the top 400 charities, they discovered that nearly two-thirds (65%) required visitors to click through 3+ pages to reach a donation link.

There’s a valuable lesson here:

5 Jun. 2014 Posted by Denis Greene in Quick Stats

Quick Stats: Most Charities Fail At Raising Money Online

In quick stats, Church Development takes a set of statistics and applies it to the current state of church giving. Today’s blog covers a study from the Chronicle of Philanthropy on how 151 charities are performing with online giving.

Technology is rapidly changing. As a result, how people are giving is also changing. Generations are shifting from placing a check in the collection plate to donating online, but even outside of the church, many charities aren’t transitioning well, and I believe that churches can learn from this.

In studying 151 charities, the Chronicle of Philanthropy found that:

23 Apr. 2014 Posted by Denis Greene in Quick Stats

Teens and Texting

In Quick Stats, Church Development takes a statistic and applies it to the current state of the church. Today’s blog shares a study on how much teens text per day and what this means for your youth group.

You’ve got a project to complete, a deadline that’s coming quicker than you’re able to work. You’re focused, you getting in the flow, and then your phone dings. Then it dings again, and again, and again. You check your phone and discover that you’re part of a group text where people keep responding.

If you’re like me, this is cause for chucking your phone halfway across the room for distracting you at an inopportune time, but not for the average teenager. The Daily Mail Online noted the following:

4 Apr. 2014 Posted by Denis Greene in Quick Stats

How Long Does the Average Visitor Stay on a Website?

In Quick Stats, Church Development takes a statistic and applies it to the current church world. Today’s blog covers how long the average visitor spends on a website and how much of it they read.

After detouring to chat about how the church should talk about the “Noah” movie, I’m back to this series on the value of your church website. I’ve already covered a lot of website theory (see here and here), but with smartphone and social media usage increasing all the time, people got curious as to how long the average person spends on a website before they leave.

The answer?

25 Mar. 2014 Posted by Denis Greene in Misc

4 Things to Have in the Layout of Your Church Homepage

Church Development shares four keys in laying out your church website.

Last time I shared what to display on the homepage of your website. In sharing a screen shot, I noted that there were some aspects that, although bolstered by what appeared on the homepage, had more to do with overall site layout. With that in mind, I saved those layout tips until now. Let’s return to the Littleton Vineyard site screenshot:

21 Mar. 2014 Posted by Denis Greene in Misc

What To Display on the Homepage of Your Church Website

Church Development continues its series on the value of social media and overall internet presence for your church. Today’s blog features a church homepage screenshot that allows us to break down what works well on your church homepage.

Last time I mentioned that more and more often, your church homepage is the first impression your church is making on potential visitors. I also noted a couple of common mistakes many churches make on their homepage:

  1. Not gearing the layout to the brand new visitor; and
  2. Sharing too much information at once.

Let’s take a look at a church homepage that has avoided these pitfalls (as the screenshot may be smaller than many would like, you can visit the Littleton Vineyard site here):

19 Mar. 2014 Posted by Denis Greene in Misc

Common Mistakes in Church Websites #1: Homepage Content

Church Development shares an important reminder that your church homepage is making a first impression for people looking for a new church. This blog also notes what to include on your church homepage.

In continuing this series on the power of social media and internet presence, I want to zero in on the most obvious place for your efforts: your church website.

According to Lifeway Research, only 78% of churches have a website. Given the world we live in, that number is far too low. I’m willing to give a free pass to the good ol’ church in the small town where everyone knows everyone (and said church is the lone option), but for the rest of us, we can’t blow off a good website in our wired culture. Sadly, the poorly designed church website is a common sighting—especially as half of church websites are updated once a month or less—so let’s break down some of the thinking behind why a good and current website is so important:

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