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The Importance of Thanks in Capital Campaigns

31 Jul. 2012 Posted by Denis Greene in Church Capital Campaigns

Mike Quinn [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia CommonsChurch Development shares a reminder of the importance of thanks in all things, including capital campaign giving.

“…give thanks to all circumstances, for this is God’s will for you in Christ Jesus.” ~1 Thessalonians 5:18 (NIV)

The Bible has a lot to say about thankfulness. The overarching theme: Give thanks in everything.

With that in mind, it should be no surprise that giving thanks is an important part of a capital campaign. A thank you gift after a capital campaign or annual fund campaign is the final impression of the campaign for the giver. A thank you gift with spiritual or sentimental significance can help commemorate this time.

In 20+ years of serving churches, I’ve never seen anyone hand out gold-plated thank you gifts—nope, not even where refrigerator magnets are concerned—and I hope I never will, as the monetary value of the gift is not the object. A thank you gift should serve as a final reminder for that time in the church life, and hopefully, all the things God has done through the giving since that time.

As for good thank you gifts, I’ve seen stewardship committees hand-make the paper on which they wrote their thank you notes, but my favorite example turned an unexpected bill into one of the most unique thank you gifts I’ve ever seen.

However you thank your congregation at the end of a capital campaign, make sure to give that thanks. A little bit of heart goes a long way.

* * *

In the next blog, I’ll cover how a thank you gift in advance can help boost giving.

Denis Greene is the Founder and President of Church Development.  He is the author of The Stewardship System, Stewardship-Based Capital Campaigns, and How To Ask For Donations as well as numerous articles on stewardship. Denis has helped over 200 churches across the USA raise more than $200,000,000. 

A complete list of Church Development’s services (including capital campaign management and consultation, feasibility studies, and year-round stewardship ministry programming) is available here.