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How to Increase Your VBS Attendance

23 Jul. 2014 Posted by Denis Greene in Success Stories

While there are a number of tips on how to increase your church’s Vacation Bible School (VBS) attendance, Church Development recently heard of an easy, administrative tip to get the word out about your kids camp.  

Odds are if your church does a Vacation Bible School, you’ve already held it this summer, but I heard a great piece of administrative advice that I’d like to see every church implement at their next VBS:

Several of the churches we work with make sure to connect with the neighborhood they’re in. One of these churches—planning their VBS dates far in advance (to not overlap with other churches in the area)—went and met with the two closest elementary schools and asked if they could give out a flier promoting their kids camp to the parents.

One of the schools placed the fliers in with all the other promotional pieces for parents to peruse through when they came in. The church got 3-4 VBS sign ups from that school. The other school, however, sent home a packet to parents every month, and was willing to include the VBS flier. As a result, the church got 35-40 sign ups from the second school.

While there was no clarification as to whether or not the kids came because of the flier, they sure do seem related.

The church knew that a) they could be told no; or b) eventually a parent may get offended, but they knew that they offered a good kids camp—one that was of benefit to the neighborhood—so they took the risk. I’d like to see every church do the same for their kids camp next year.

Obviously, this can’t be the first thing you say to any school in your area. Connect with them now; find out how you can help meet their needs. 

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Denis Greene is the Founder and President of Church Development.  He is the author of The Stewardship SystemStewardship-Based Capital Campaigns, and How To Ask For Donations as well as numerous articles on stewardship. Denis has helped over 200 churches across the USA raise more than $200,000,000.

A complete list of Church Development’s services (including capital campaign management and consultation, feasibility studies, and year-round stewardship ministry programming) is available here.